The 'A' from Agunnaryd
The "A" in IKEA refers to Ingvar Kamprad Elmtaryd Agunnaryd. The name is an acronym formed from the initials of the founder's name, Ingvar Kamprad.
In the heart of Sweden's wild landscapes, a family of five went on a five-day canoeing excapade. Two canoes and 1 kayak became the exploration vessels for a trip without clocks or schedules.
Days developed organically, with foraging for wild berries, discovering hidden gems and simply being in the untouched wilderness. Nights were spent on secluded islands,far from the hustle of daily life.
Evenings around the campfire created togetherness. The added challenge of managing to make the food last five days added a fun element to the adventure, turning it into a true test of resourcefulness and family teamwork.